Before we jump into the facts and numbers that help businesses rise or fall, we need to clear out the basics of branding and its importance.

Branding is a combination of distinctive design and marketing tactics used to promote a specific product or service.

As for its importance, branding is widely regarded as one of the key factors in any business’s success. It’s just as important for small business operations as it is for large conglomerates and multinational companies.

The Top Branding Statistics in 2022 and beyond

Coca-Cola spends an average of $4 billion on branding each year.

73% of consumers love a brand with friendly customer service.

65% of a company’s business comes from existing customers.

71% of consumers prefer to buy products or services from brands they know.

Apple was the most valuable brand in the world in 2021.

33% of US consumers consider switching brands after only one instance of poor service.

Brands have spent over $200 million on logo design.

Certain colours used in logo, web, and product design can boost brand recognition.

74% of people become loyal to brands through content.

Companies with blogs get 67% more leads per month.

Netflix spent $1.45 billion on branding in 2020

(Source: ET Brand Equity)

Although it may look like a massive amount, Netflix reduced its overall marketing expenditures for the past year. It was a sound decision, as streaming became even more popular during the coronavirus pandemic when people were forced to stay home. And what better way to spend that time than binge-watch shows on Netflix?

Coca-Cola spends an average of $4 billion on branding each year

(Source: Investopedia)

Exactly what is brand recognition? Coca-Cola is one of the companies that define this marketing method. Looking at the numbers between 2015 and 2020, we know that Coca-Cola spends an average of $4 billion every year on making its brand consistently recognizable to customers.

Brand differentiation statistics reveal that Pepsi spends an average of $2.4 billion on branding per year

(Source: Investopedia)

Even though this number is around 40% less than Coca-Cola’s spending, $2.4 billion is nothing to laugh at. It’s also worth noting that this is PepsiCo’s way of differentiating its brand from Coca-Cola, its all-time competitor.

Amazon spent close to $18.88 billion on branding and marketing in 2019

(Source: Statista)

Amazon is one of the biggest spenders when it comes to branding. The latest branding statistics reveal that the company budgeted close to $18.88 billion for branding and marketing at that time, making it one of the biggest global spenders. And it’s all paying off. According to the latest e-commerce statistics, Amazon’s revenue grew from only $3.02 billion in 2007 to a massive $96.15 billion in 2020.

Alphabet Inc. spends $2.41 billion on branding

(Source: Neil Patel)

Alphabet Inc. has been the parent company of Google since 2015. We can safely assume that Google is responsible for most of the building and advertising expenditures for their brands.

Brand Awareness Statistics for 2022

Choosing the right colour can improve brand recognition by up to 80%.

(Source: Reboot)

Different colours impact people differently. Using certain colours in a logo, product, ad, or web design can improve brand recognition by as much as 80%, data shows. You can read more on the use of colours among top brands later on.

A study on brand recognition statistics discovered that 91.3% of 6-year-olds could match Old Joe’s image with a picture of a cigarette in 1991

(Source: JAMA Network)

The 1991 study also included 229 preschool children. It found that 30% of 3-year-olds associated Old Joe, the cartoon character used to promote Camel cigarettes, with a picture of a cigarette. As we can see, just three years later, the number shoots up even higher—demonstrating just how early brand name recognition starts.

5 to 7 brand impressions are necessary for a consumer to remember a brand

(Source: Pam Moore)

An average customer/consumer needs to interact with a brand 5 to 7 times before they’ll remember it. In most cases, these interactions come from social media ads. However, one’s first impression of a brand forms much more quickly.

It takes an average of 10 seconds for consumers to form an opinion of a company

(Source: ActionCard)

Statistics about first impressions show that every second count when it comes to making a good impression. This is why start-ups will often choose to dedicate a big chunk of their budget to branding. After all, a well-designed logo and website can play a big role in impressing a new customer. Moreover, as much as 97% of consumers will look at customer reviews before purchase, further influencing their opinion.

Design Statistics: The Logo

Of the top 100 brands, 95 use just one or two colours in their logo

(Source: Zuza)

The impact branding and design have on a business is sometimes best displayed through simplicity; 95% of the world’s top brands have decided to keep things simple and use just one or two colours in their logo. Additional data shows that 33% of these brands use the colour blue in their logo, while 29% use red.

The average logo lasts for 10 years

(Source: Logo Design Guru)

There are many companies out there that have reached the point where their logo is their most valuable asset—because it’s instantly recognizable. Even so, the majority of business logos have a lifetime of 10 years.

Brand Loyalty Statistics

21. 65% of a company’s business comes from existing customers

(Source: Small Business Trends)

Repeat customers are the foundation of nearly every industry. With 65% of all business coming from them, companies must do everything in their power to retain every ounce of brand loyalty they can. Optimizing a website for mobile devices is one such thing, as 57% of users won’t refer anyone to websites that are not optimized for mobile.

Branding statistics show that 71% of consumers prefer products and services from brands they know

(Source: Global Banking and Finance)

They further confirmed that it was very or somewhat important that they can recognize a brand before they purchase a product or service. Indeed, loyalty equals value.

Around 74% of people become loyal to brands through content

(Source: Renderforest)

One of many benefits of branding is that people get hooked to your website or social media content if they find it relevant and helpful, which increases their loyalty to your brand. On top of that, recent SEO stats confirm that high-quality content and links are the best way to rank well on Google.

Around 74% of people avoid advertisements

(Source: Startup Bonsai)

Interestingly, although brands spend a fortune on advertisements, the branding statistics reveal most people will do anything to avoid them. Some even pay for streaming services to avoid their favourite brand’s ads.

64% of consumers decide to buy a product or a service after seeing a branded social video

(Source: Omnicore / Kontentino)

Around 64% of consumers will buy a product after seeing a video on social media. This proves that the benefits of branding and extending brand awareness via social media are basically endless.

While we’re on the topic of social videos, here’s a fun fact – they generate 1,200% more shares than text and image content combined.

Blogs produce 67% more leads per month

(Source: OptinMonster)

Companies that maintain blogs to distribute branded content produce 67% more monthly leads than businesses that haven’t started a blog yet. A brand’s success also depends on its blog’s social presence.

Conclusion

Branding in the world of social media and the internet can be a tricky thing. Unfortunately, not many business owners are aware of the potential benefits it could bring their company—not to mention the potential damage it could cause if managed improperly.

With all that in mind, we hope this list of branding statistics and facts has demonstrated that you should exploit all of the benefits branding offers.

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